Wine Enthusiast — The Coolest Cult Whiskeys May Come From a Corporate Warehouse, But No One Cares

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“Budweiser or Coors don’t really tell a story or have a sense of place,” says Nora Ganley-Roper, co-owner of Lost Lantern, an independent bottler of American craft whiskey. “Big Bourbon distilleries absolutely do. Even distilleries that are owned by multinational conglomerates can point to a real family history and multiple generations of family distillers like the Noes [at Jim Beam] and the Russells [at Wild Turkey].”

Plenty of popular brands like Smooth Ambler, Belle Meade and Smoke Wagon have arisen over the last decade. Few people know or care that MGP might provide all or some of their “juice.”

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